- Partner with Marketing Team and Product Management Team in the process of developing the definition, messaging, and positioning of solutions.
- Showcase product capabilities and plans to internal and external audiences through documents, individual conversations, presentations, and webinars.
- Develop and engage in go-to-market campaigns, support marketing activities, and representation at industry events.
- Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures, and data sheets.
- Manage Industry Analyst Engagements
- Perform market research and execute strategies to launch products to market.
- Assess and identify market opportunities to create opportunities for existing and new products.
- Completes qualitative assessment of competitors and their capabilities.