Partner with Marketing Team and Product Management Team in the process of developing the definition, messaging, and positioning of solutions.
Showcase product capabilities and plans to internal and external audiences through documents, individual conversations, presentations, and webinars.
Develop and engage in go-to-market campaigns, support marketing activities, and representation at industry events.
Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures, and data sheets.
Manage Industry Analyst Engagements
Perform market research and execute strategies to launch products to market.
Assess and identify market opportunities to create opportunities for existing and new products.
Completes qualitative assessment of competitors and their capabilities.